Optus reputation in ruins after outage, expert predicts billion-dollar cost

Optus reputation in ruins after outage, expert predicts billion-dollar cost


Marketing and tech experts have warned the reputational damage caused by the Optus outage may be almost impossible to recover, with one saying the company hasn’t “learnt lessons from the past” and has made a “billion-dollar mistake”.

Optus customers woke on Wednesday morning to find they were unable to access their mobile and home internet services.



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