Microsoft is investing heavily in its partner program to drive AI adoption and transformation for businesses through Azure Innovate and other initiatives. The company unveiled plans to invest over $150 million in Azure Innovate, $90 million for security growth, and a significant boost in partner investments to solidify its position in the AI space. The goal of these investments is to empower partners to deliver and execute AI projects for Microsoft’s vast ecosystem of customers.
The announcements were made during the MCAPS Start for Partners event, marking the start of Microsoft’s fiscal year 2025. Partners like Network Solutions Provider are leveraging Microsoft tools like Copilot and Azure OpenAI Service to help customers unlock the power of AI for increased productivity and innovation. By harnessing AI, businesses can automate processes, offer personalized experiences, and make data-driven decisions to stay ahead in a competitive market.
In addition to Azure Innovate and Azure Migrate and Modernize offerings, Microsoft is increasing incentives for CSP partners to promote adoption of Microsoft 365 packages. The company is also focusing on security investments, with plans to resume threat protection assessments and introduce new programs like Microsoft Sentinel Migrate and Modernize. These initiatives offer partners opportunities to earn significant incentives based on their commitment to driving secure migration projects and cybersecurity solutions.
Moreover, Microsoft is expanding its product licenses for tools like Microsoft Copilot, Defender for Endpoint, and GitHub to provide partners with a broader range of offerings to meet customer needs. The company is also investing in training programs to upskill partners in AI technologies, with a commitment to increase incentives for partners working with small, medium, and enterprise customers.
Overall, Microsoft’s partner program enhancements aim to equip partners with the resources, tools, and incentives needed to deliver innovative AI solutions to customers. The company is focused on driving AI adoption, improving security measures, and expanding product offerings to enable partners to thrive in the evolving technology landscape. Through initiatives like Azure Essentials and PTU purchasing options, Microsoft is working to support partners in their journey to deliver cutting-edge solutions and drive business transformation for their customers.
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https://www.crn.com/news/ai/2024/new-microsoft-partner-program-investments-include-millions-for-security-azure-copilot