Google Ads Data Strength Uplift Metric

Google Ads has posted a new help document about the data strength uplift metric. This comes a month after Google posted another help document on Data Strength Best Practices. “The data strength uplift metric gives you a clearer picture of the value your first-party data setup delivers in Google Ads,” Google wrote.

The data strength uplift metric estimates the percentage of additional conversions reported over the past 14 days attributed to your adoption of durable measurement features, such as enhanced conversions, Google Tag Gateway, and Data Manager connections.

You can find this metric:

• In Summary within the Goals menu.
• +X% additional conversions reported within the past 14 days: Shows the estimated percentage of additional conversions (both observed and modeled) captured through your first-party data features compared to a standard baseline setup (displayed from +1% up to >50%, refreshed daily).
• Active status hover card details: Hovering over the Active…