By Sportscape Editor
Publication Date: 2026-10-30 11:14:00
USTA renews IBM deal through 2031, expanding AI and cloud tech to elevate US Open’s digital fan engagement and match insights.
The United States Tennis Association (USTA) has announced a five-year sports business partnership renewal with IBM, who will continue to be the official AI and cloud partner of the US Open, prolonging the alliance till 2031. Both organizations seek to increase the use of artificial intelligence and cloud computing within the digital fan experience of the US Open.
IBM AI Behind Over 270 Million Engagements at 2026 US Open
Over more than three decades, the partnership has moved from providing digital information services to AI-powered systems that translate live match data into personalized experiences for fans worldwide. The magnitude of the partnership was demonstrated at the 2026 US Open, where IBM-powered solutions delivered over 270 million engagements via USOpen.org and the official US Open mobile app.
