This post is co-written with Sridhara Seshadri from KaHa Technologies Pvt Ltd, a wholly-owned subsidiary of Imagine Marketing Limited (IML).
Recognizing that users need more than raw fitness data, boAt launched the “AI Coach” feature. It uses a combination of user history, preferences, and generative AI to deliver personalized coaching plans in real time. Using AWS, boAt built a solution that delivers personalized AI coaching. The AI Coach feature has been in production for over six months, reliably serving millions of boAt smartwatch users across India. In this post, we explore how boAt built the AI Coach on Amazon Bedrock and AWS Lambda, and the design choices that made it scalable and cost-effective.
Imagine Marketing Limited primarily operates under the brand boAt, launched in 2015 in the consumer electronics industry, focused on mass-premium, lifestyle-oriented products for India’s young, tech-savvy consumers at accessible price points. Starting…
