By Maggie Holland
Publication Date: 2026-10-26 23:53:00
Cisco has expanded available incentives in its 360 Partner Program, as well as making Cisco IQ generally available for partners as part of its mission to continue to deliver the support its channel ecosystem needs.
Details of the new offerings and updates were announced at the firm’s Partner Summit in Vancouver, Canada, today, but ITPro attended a pre-brief before the main event.
“Cisco didn’t wake up and realize that partners matter,” exclaimed Tim Coogan, senior vice president, global partner sales, told journalists during the pre-brief call last week.
That being said, Cisco understands that partners need to move “first and fast,” especially in the AI era, where threats have intensified, and traditional models of supporting customers are no longer fit for purpose.
Changes to the 360 program include dedicated paths for advisors, developers, and…
