Google has announced that they are bringing back traditional pagination format to search results, ending the continuous scrolling feature that was introduced in 2021. The change will go into effect for desktop searches on June 25, with mobile searches following in the coming months. Google believes this change will deliver search results more efficiently, as continuous scrolling did not significantly improve user satisfaction. This move has implications for website owners and SEO professionals, as click-through rates may be influenced by the return of different pages in search results. Google continues to balance AI-powered features and maintaining advertising income, and the return of pagination may create new opportunities for AI summaries between pages. For more information or advice, readers can reach out to the Android Authority team at news@androidauthority.com.
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https://www.androidauthority.com/google-search-continuous-scroll-ends-3454666/
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