A version of this report is also coming to our Amazon Substack. This is an area of direct competition between the two Magnificent Seven companies we cover most closely.
Last week Amazon announced the complete revamp of their tablet business with Alexa Tablets replacing Fire Tablets. The new models offer advanced specs at much higher prices. To our surprise, Amazon appears to compete more directly with the Apple iPad. We think the new Alexa name sends a clear signal that Amazon aims to advance their AI aspirations on another hardware platform.
At the same time, yesterday Apple announced a complete revamp of their home device business, with a new HomePod smart speaker, a screen-enabled version labeled HomeView, and a new streaming TV box. Of course, Amazon already has a strong position in these categories. As expected, Apple also introduced new “second-party” smart home hardware from LG that broadens their home device ecosystem.
While the tablet competition is very interesting, we…
https://cirpapple.substack.com/p/second-try-for-apple-homepod-new
