By Omor Ibne Ehsan
Publication Date: 2026-10-06 12:00:00
A federal judge just cleared billions in ad-tech damages claims against Google to proceed to trial, where antitrust law would automatically multiply whatever a jury awards. But the real threat to Alphabet shareholders may not be this case at all.
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On September 30, 2026, a federal judge in New York signed an 88-page opinion. The opinion denied most of Google’s motions to dismiss advertising-technology damages claims. That leaves about $3.2 billion in claims for a jury to hear.
The ruling was first reported on October 1, 2026. Alphabet (NASDAQ:GOOG | GOOG Price Prediction, NASDAQ:GOOGL) shares closed the most recent session at $346.47, up 0.86%.
The dollar figure is what plaintiffs seek, and US antitrust law automatically triples whatever a jury awards. No trial date has been set.
Shareholders face a key question. Can a bill this size…
