By Rosalyn Page
Publication Date: 2026-09-11 00:10:00
Partners are leading customer conversations about the value of recent M&A activity.
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Den Sullivan, SVP, partner accounts, Citrix; Philipp Benkler, VP & GM, Citrix UniconOS
Citrix has been on a mergers and acquisitions spree in recent times, acquiring deviceTRUST, Strong Network, UnicornOS and Numecent, expanding its virtual desktop platform.
“Our mergers and acquisitions strategy is tucking a lot more value into the license we offer our customers,” said Den Sullivan, SVP, partner accounts, Citrix.
Sullivan called AI an inflection point — akin to previous technology shifts like client-server computing, virtualisation, mobile, cloud — and said the business needed to adapt to the changing needs of its customers.
“We use the term VDI (virtual desktop infrastructure)…
