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Amazon (NASDAQ: AMZN | AMZN Price Prediction) trades at $259.39, well below where fundamentals suggest it should. Our 24/7 Wall St. price target is $343.50, implying 32.8% upside over the next 12 months. Our recommendation is buy, with a high (90%) confidence rating.
24/7 Wall St. Price Target Summary
| Metric | Value |
|---|---|
| Current Price | $259.39 |
| 24/7 Wall St. Price Target | $343.50 |
| Upside | 32.8% |
| Recommendation | BUY |
| Confidence Level | 90% |
Why Amazon Looks Historically Cheap Right Now
Amazon is up 12.69% year to date and 16.22% over the past year, yet sits 1.89% below its 52-week high of $287.20.
Q2 FY26 revenue hit $200.6 billion, up 19.62%, with operating income up 43.24% to $27.46 billion. AWS grew 37%, the fastest in 18 quarters, with a $496 billion backlog. Advertising jumped 26%. At a trailing P/E of 21 and forward P/E of 23, Amazon trades closer to a mature retailer than a business with AWS growing at this pace.
