Google’s $100 Pixel Price Hike and Trade-In Push Hint at Apple’s iPhone 18 Pro Plans

Google’s 0 Pixel Price Hike and Trade-In Push Hint at Apple’s iPhone 18 Pro Plans

By Juli Clover
Publication Date: 2026-08-12 22:48:00

Google raised the price of its latest smartphones compared to last year, and the increase may hint at what Apple will do with the iPhone 18 Pro models.


All of Google’s Pixel starting prices are $100 higher than they were last year.

  • Pixel 11 – $899, up from $799
  • Pixel 11 Pro – $1,099, up from $999
  • Pixel 11 Pro XL – $1,299, up from $1,199
  • Pixel 11 Pro Fold – $1,899, up from $1,799

The 41mm Pixel Watch 5 is now $399, up from $349, and the 45mm model is now $429, up from $399.

With the price hikes, Google increased the base storage for some of its devices, which Apple did with the iPhone 17 Pro. The Pixel 11 and Pixel 11 Pro now start with 256GB instead of 128GB, so pricing is technically the same as last year’s 256GB model. The Pixel 11 Pro XL and Pixel 11 Pro Fold started with 256GB last year and still do, so those devices have straight price increases.

Google also cut RAM in some models to mitigate costs. The base Pixel 11 Pro and Pixel 11 Pro XL have 12GB RAM instead of 16GB RAM….