Google’s AI Shift Is Causing a Collective Freak-Out

Google’s AI Shift Is Causing a Collective Freak-Out

By Parmy Olson
Publication Date: 2026-06-03 03:00:00

When Google recently announced radical changes to its search tool that will overshadow the page of blue links we’ve been used to seeing for more than a decade, online advertisers had something of a collective freakout. The Alphabet Inc.-owned company called it the biggest such shift in more than 25 years, and that the search bar would be “completely reimagined” with artificial intelligence.