The Hidden Economy of AI: Why Using Tokens Matters More Than You Think

“How much does this actually cost?” The more AI is integrated into the way an organization operates, the more this question will be directed to senior management, if not the board. While the technology’s potential is widely recognized, the question of how to deploy it at scale is far from settled, and most companies are still considering how to realize its full benefits. At the same time, as usage increases, attention shifts to the practical challenge of managing tokens efficiently.

This shift reflects a broader reality. As organizations move from experimenting to scaling…