By Justin Morey
Publication Date: 2026-05-26 09:35:00
Taylor Swift has filed a trademark application for her voice and stage appearance. It includes a photo of her performing in her signature bejeweled Eras Tour bodysuit, as well as two voice recordings: “Hey, it’s Taylor” and “Hey, it’s Taylor Swift.”
It’s the latest example of the singer using her status and power to challenge industry norms and assert artists’ rights.
In 2014, Swift removed her entire catalog from Spotify in protest at the platform’s low artist compensation (she later relented in 2017). In 2019, she began re-recording her previous albums in protest of the takeover of her back catalog by Ithaca Holdings, Scooter Braun’s alleged industry enemy, which gave her back control of her songs’ masters. The new Taylor’s Versions outperformed the original versions on streaming services.
Although actor Matthew McConaughey beat Swift to the punch by successfully trademarking some of his famous spoken movie lines…
