By Anu Adegbola
Publication Date: 2026-05-20 04:00:00
Google is introducing Ask Advisor, a new Gemini-powered AI collaborator designed to work across Google Ads, Google Analytics, Merchant Center and Google Marketing Platform as announced today at Google Marketing Live 2026.
Driving the news. Ask Advisor acts as a unified agent that connects insights, workflows and recommendations across Google’s marketing ecosystem.
According to Google, the tool can help marketers launch campaigns, analyze performance and surface optimization recommendations without needing to switch between products.
For example, a marketer could ask Ask Advisor to “find new customers for my hair care products,” and the system would automatically pull product details from Merchant Center and help build a campaign in Google Ads.

How it works. Ask Advisor connects Google Ads, Analytics, Merchant Center and Marketing Platform through a shared Gemini-powered interface. The system can access campaign, audience and product data across…