Cate Blanchett is co-founder of RSL Media, a nonprofit organization focused on consent in the use of AI

Cate Blanchett has co-founded a new nonprofit company, RSL Media, that is helping to provide a human consent framework for AI’s use of creative work, names, images and likenesses.

Advocates and supporters include Javier Bardem, George Clooney, Viola Davis, Tom Hanks, Dame Helen Mirren, Steven Soderbergh, Kristen Stewart, Meryl Streep, Dame Emma Thompson, Creative Artists Agency and the Music Artists Coalition.

RSL Human Consent Standard, a free, public registry, launches in June and will allow anyone to declare their AI permissions. The company is built on the idea that consent must come first. AI systems use human expression, creative work and the human likeness without consent. RSL Media addresses this problem by converting human consent into a signal that can be read by machines.

Blanchett said: “AI technologies are expanding rapidly, essentially uncontrolled and unregulated. For people to remain at the forefront of these technologies, consent must be the prerequisite…