IBM and the All England Lawn Tennis Club are introducing a new ‘Catch Me Up’ feature for the Wimbledon digital experience that uses generative AI match data from IBM’s Watson platform to keep fans informed on the world’s best players as they progress through the championship. This feature will provide personalized pre- and post-match player cards with AI-generated stories and analysis on wimbledon.com and the Wimbledon 2024 app. Fans can expect analysis of recent player performance, win probability predictions, key statistics, highlights, and daily game summaries. This initiative will offer timely and curated coverage of matches, including wheelchair events, to cater to Wimbledon’s international audience better.
The generative AI technology, powered by IBM’s Granite Large Language Model, will create AI-generated text in the style of Wimbledon’s editorials. The All England Club will monitor the content generated to ensure quality and accuracy. The objective is to expand Wimbledon’s reach to new and existing tennis fans worldwide and improve the overall fan experience. Through IBM Slamtracker, fans can access match previews and reviews using generative AI technology. According to research conducted by IBM and Morning Consult, a significant portion of tennis fans believe that AI will positively impact sports, particularly in providing real-time updates, personalized content, and unique insights.
The introduction of the ‘Catch Me Up’ feature aligns with Wimbledon’s commitment to delivering high-quality content tailored for fans globally, whether they are experiencing the event in person or digitally. This enhancement leverages the power of generative AI to create compelling storytelling that resonates with fans. As IBM and Wimbledon continue their partnership, they aim to leverage technology, such as generative AI, to enhance fan engagement and improve various aspects of the sport, including coaching, game strategy, training, and talent acquisition. The unveiling of this feature marks another step in the evolution of AI-powered sports experiences.
The use of generative AI in sports consumption is a growing trend, with a significant percentage of fans using multiple devices to watch matches simultaneously, obtain more information, and interact with other fans. The upcoming Smart Minds event hosted by Sport for Business will focus on the intersection of sport and artificial intelligence, reflecting the increasing integration of technology in the sports industry. Tennis Ireland, Sport Ireland, and IBM are among the many organizations actively involved in leveraging AI to enhance sports experiences.
Joining the Sport for Business community provides opportunities for engagement with various stakeholders in the sports industry through events, networking, and collaboration. By participating in upcoming events, members can stay informed about industry trends, connect with peers, and contribute to discussions on the impact of technology on sports. The expanding use of AI in sports highlights the importance of embracing innovation to create immersive and personalized experiences for fans worldwide.
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https://sportforbusiness.com/ibm-taking-sport-and-ai-to-new-level-for-fans-at-wimbledon/
