Why major publishers are backing Amazon against Perplexity’s AI spoofing

Why major publishers are backing Amazon against Perplexity’s AI spoofing

By PPC Land
Publication Date: 2026-05-01 13:39:00

A coalition of the most recognizable names in American media today filed a formal legal brief siding with Amazon in its ongoing battle against Perplexity AI, arguing that the Ninth Circuit should uphold a preliminary injunction that prevents Perplexity’s Comet AI agent from accessing Amazon’s password-protected systems without authorization. The brief, submitted on April 29, 2026, by Digital Content Next (DCN) – the leading trade organization for digital content companies – carries significant weight because it arrives on behalf of publishers whose combined audience reaches 259 million unique visitors and covers 95 percent of the United States online population.

The submission is Case No. 26-1444, filed in the United States Court of Appeals for the Ninth Circuit, representing the appeal by Perplexity AI, Inc. against a district court ruling in favor of Amazon.com Services LLC. The underlying case, No. 3:25-cv-09514, sits before Judge Maxine M. Chesney in the Northern District of California. DCN is represented by Huth Reynolds LLP of Huntington, New York.

What DCN is and why it matters here

Founded in 2001, DCN represents digital content companies ranging from legacy broadcast brands to digital-native outlets. Its current membership reads like a directory of trusted American media: the Associated Press, BBC Studios, Bloomberg, Conde Nast, Dow Jones, the Financial Times, Fox News, The Guardian, Hearst newspapers, Hearst magazines, Hearst television, The…