Why artificial intelligence will not eliminate the value of advice

Why artificial intelligence will not eliminate the value of advice

By Sinclair Davidson
Publication Date: 2026-04-24 19:00:00

Artificial intelligence makes consulting significantly more productive. It also breaks the pricing model that advice has long relied on.

Customers ask a simple question: If AI makes it possible to complete projects faster and with fewer people, why should fees stay the same? Some customers demand automatic discounts when using AI. This looks like fee compression. However, it can be better understood as the collapse of a pricing heuristic.

Load…