By Bernard Marr
Publication Date: 2026-04-24 05:17:00
Google is reshaping Search, Maps, and digital assistance around AI that can reason, personalize results, and increasingly take action, while keeping trust and user control at the center.
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The humble search box may turn out to be one of the most important battlegrounds in the AI era.
For years, search has been about retrieving information. Now it is shifting toward understanding intent, reasoning through complexity, and in some cases helping us act on what we find. That shift is already underway at Google, where AI is changing the way people search, how Maps works, how ads are delivered, and even how products are built internally.
I recently sat down with Nick Fox, Senior Vice President of Knowledge and Information Products at Google, on my Future of Business and Technology podcast, and he gave me a fascinating look at how the company is thinking about this transition. And what stood out most is that Google does not see AI as a side feature layered on top of its products. It…
