Google has embedded two new artificial intelligence (AI) features into Chrome, putting Gemini inside the purchase journey before shoppers reach a buying decision.
Skills for Gemini lets users save AI prompts and replay them on any webpage with a single click. An update to AI Mode in Chrome means clicking a search result now opens a merchant’s page in a side panel alongside an active Gemini session, inserting the AI into the browsing session the moment a shopper shows intent.
The deployment sits on top of considerable infrastructure. Chrome runs on roughly 3.5 billion devices and holds about 65% of the global browser market, according to StatCounter. Gemini counts 750 million monthly active users across its surfaces, Google said, up more than 100-fold in two years.
Skills live inside the Gemini side panel built into Chrome desktop. A user writes a prompt, saves it, then activates it on any page by typing a forward slash or a plus. It runs on the current tab or across however…