Choice Hotels International Leverages AI Across Its Enterprise with Amazon Web Services, Setting a New Standard for Hospitality Innovation

Hotel brand moves beyond AI experimentation to full-scale deployment across guest experience, hotel operations, and distribution

NORTH BETHESDA, Md., April 20, 2026 /PRNewswire/ — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel franchising companies, today announced the integration of artificial intelligence across its enterprise in collaboration with Amazon Web Services (AWS). The initiative marks a significant milestone in the hospitality industry, demonstrating how AI can move from isolated pilots to production-grade deployment at scale.

Unlike point solutions that address a single use case, Choice…