Perplexity AI Chief Communications Officer Jesse Dwyer may have a ‘message’ for Google: Web search is ‘primitive technology’ and has not seen any innovation for 24 years – The Times of India

The next battle in search may not be about ads or user behaviour, but about rewriting the technology itself. That’s the message from Perplexity AI, which is now positioning its platform as a fundamental rethink of how information is retrieved online. According to a report by Benzinga, Jesse Dwyer, Chief Communications Officer at Perplexity, said: “Search, as most people know it, is a primitive technology that didn’t experience any real innovation for 24 years.” He added that the arrival of AI-native tools made the disruption “obvious.”

Perplexity believes the real breakthrough lies in technology itself

While most of the industry debate is centred around user behaviour and monetisation, but Perplexity believes that the real breakthrough lies in technology itself. The company frames that the web as the world’s largest hard drive, where the “write” function has long been solved, but the “read” function has lagged. AI, it says, finally makes that read function possible.

Perplexity argues that AI is more than just an upgrade

Perplexity sees AI as more than just an upgrade to queries. The traditional systems take instructions, whereas the AI systems take objectives. Instead of returning links, they aim to deliver direct answers, reshaping what users expect from computing. “As the computer is now evolving, what users ask and do with it also evolves,” Dwyer explained.

Ads, monetisation, and target users

Unlike its rivals like Google, OpenAI and Meta, which…