By Tess Bennett
Publication Date: 2026-04-14 19:00:00
ASX-listed hotel software provider Siteminder will launch new artificial intelligence tools to persuade investors to halt a dramatic sell-off, as it and other listed software companies including Atlassian, Xero and WiseTech Global saw the stock market rally on Tuesday.
The company’s software allows hotels to set prices and advertise available rooms on platforms such as Expedia and Booking.com. The company was hit hardest by a broad AI-led sell-off in ASX technology shares this year, losing more than 50 per cent of its value.
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