Microsoft Surface price hikes further add to appeal of the MacBook Neo

Microsoft Surface price hikes further add to appeal of the MacBook Neo

By Ben Lovejoy
Publication Date: 2026-04-14 11:36:00

Even Windows fans saw the MacBook Neo as a stunning buy, with many saying that Microsoft and other brands were going to be forced to respond. Microsoft has now done so – but in completely the wrong way.

Yesterday saw the announcement of some very steep Microsoft Surface price hikes across the full range of models. The 13-inch version matching the MacBook Neo display size has seen a staggering 50% increase from $999 to $1,499 …

Windows Central reported on the increases.

Microsoft has raised prices across the board on its Surface PCs at the Microsoft Store, with other retailers expected to follow soon […] with the flagship Surface Laptop 7 and Surface Pro 11 now starting at $500 more than they launched at in 2024 […]

The Surface Pro 12-inch, which was previously Microsoft’s cheapest modern Surface PC at $799, now starts at $1,049. The flagship Surface Pro 13-inch, which originally launched for $999, now starts at an eyewatering…