The new screenless fitness band that’s set to rival Whoop

The new screenless fitness band that’s set to rival Whoop

By Samantha Kelly
Publication Date: 2026-04-12 19:00:00

Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.

The company has been developing the new model under its Fitbit brand and plans to release it later this year, according to a source with knowledge of the matter.

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Bloomberg