By Roger Montti
Publication Date: 2026-04-09 11:12:00
In a recent interview, Google’s CEO, Sundar Pichai, explained how search is changing in response to advances in AI. The discussion centered on a simple question: If AI can act, plan, and execute, then what role will search play in the future?
Information Queries May Become Agent AI Search
The interviewer asked whether search remains a product or becomes something else as AI systems begin handling tasks instead of returning results.
They asked:
“What do you view as a future of search? Is it a distribution mechanism? Is it a future product? Is it one of N ways people are going to interact with the world?”
Had Pichai been interviewed by members of the publishing and SEO community, his answer may have received some pushback. He answered that search does not get replaced, but continues to expand as new capabilities are introduced and user expectations change.
He said:
“I feel like in search, with every shift, you’re able to do more with it.
And we have to absorb those new…
