By Tim Newcomb, Contributor
Publication Date: 2026-04-09 13:00:00
There’s perfection. And then there’s Masters perfection. That’s how Kameryn Stanhouse, IBM’s vice president of global sports and entertainment partnerships, explains the 30-year partnership between IBM and the Augusta National Golf Club’s The Masters Championship as IBM focuses on increasing engagement and opportunities for Masters fans, both digitally and in person.
Data drives that connection, using mountains of information gained on every Masters shot packaged into a storytelling experience within the Masters app. While continuing to craft new digital experiences—IBM’s Masters Lab constantly works on fresh approaches for future roll-out—IBM will also debut an in-person Masters watch party in New York’s Madison Square Park on April 9, a four-day event featuring an AI-powered golf simulator, limited-edition merchandise and Masters-inspired food.
It’s all part of a fresh IBM effort to connect with sports fans. “When you think about sports, what everyone has in…
