By Claire Taylor
Publication Date: 2026-04-01 13:00:00
AI has changed the way I work after almost two decades in digital marketing. The change made sense, it saved time, reduced the tedious parts of the work and completed some really difficult tasks quicker.
That doesn’t mean it will do the work for you, change everything overnight, or save you 40 hours a week. In real SEO with real clients and real deadlines, it is a tool that makes parts of the work easier, not something that replaces the work itself.
Here are 20 ways I actually use it. Some are specific to SEO. Some are more comprehensive but relevant to anyone working in the industry. All of them are practical, tested and honest about their limitations.
Content creation and copywriting
1. Write first drafts
The best way to use AI for content is to stop expecting it to produce something publishable and start treating it as a very fast first draft machine.
- Enter your brief, target keyword, audience and point of view. Create a structure…
