By TOI Sports Desk
Publication Date: 2026-03-26 13:10:00
The Delhi High Court has directed major tech platforms, including Google, Meta, and Amazon, to remove objectionable online content that allegedly misuses the name and identity of former India cricketer and current head coach Gautam Gambhir for commercial gain.
A single-judge bench led by Justice Jyoti Singh observed that the court would issue directions to take down flagged links and posts, while also asking platforms to provide details of the entities responsible for uploading such content.
According to news agency IANS, Delhi High Court also granted protection to Gambhir’s personality and publicity rights, directing the removal of objectionable posts and content circulating online without his consent. During the hearing, it was contended on behalf of Gambhir that his name, voice and photographs were being exploited for commercial purposes without authorisation, including through the use of artificial intelligence (AI) tools and deepfake technology. The court further directed…
