Google TV just lost a big TV brand to web app-based ‘Titan OS’

Google TV just lost a big TV brand to web app-based ‘Titan OS’

By Ben Schoon
Publication Date: 2026-03-23 14:15:00

Philips, a major TV brand in markets such as the UK and Europe, is ditching Google TV for “Titan OS.”

Google TV has powered Philips TV sets for years now, but that’s changing with the latest lineup. FlatPanelsHD reports that Philips is ditching Google TV on “all models” of its 2026 lineup, instead using Titan OS.

Titan OS is a Linux-based operating system with roots in the EU. The platform uses web-based apps instead of native apps like you’ll find on the likes of Google TV, Apple TV, and other popular TV platforms. There perk here, Philips says, is that you don’t need to download apps — just add them to your homescreen. There’s also a heavy focus on FAST (free and ad-supported TV) content.

Philips has been using Titan OS on select TV sets for a couple of years now, and user feedback has not been particularly positive.

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