Tech companies are adjusting their approaches to artificial intelligence (AI)-enabled commerce after encountering some hurdles in their first attempts, CNBC reported Friday (March 20).
OpenAI recently confirmed that it is ending its feature that allowed users to check out in ChatGPT, Instant Checkout, and shifting its focus to facilitating sales through retailers’ dedicated apps within the chatbot, according to the report.
One of the problems that the company encountered while offering Instant Checkout was that the feature didn’t always show real-time information on items, the report said.
An OpenAI spokesperson told CNBC that the company is now prioritizing two aspects of shopping that have been most popular with ChatGPT users: search and product discovery.
“Instant Checkout is moving to Apps, where purchases can happen more seamlessly,” the spokesperson said, per the report.
It was reported March 11 that OpenAI had scaled back its plans to sell products directly…
