By Guardian staff reporter
Publication Date: 2026-03-20 11:05:00
Luke Littler has filed an application with the Intellectual Property Office to trademark his face. It is believed that the application will prevent counterfeit products using AI from using its image without permission and violating copyright laws.
The teenager, who has won two world darts titles, is highly marketable and his face appears on a variety of branded products, from his own dartboard to video games and bags of nuts. Littler has already trademarked his nickname “The Nuke” in the US.
The 19-year-old won the seventh night of the Premier League in Dublin on Thursday and admitted he is “still learning not to react to the fans” after silencing some boos with a stunning comeback in the final.
Littler, who faced the hecklers after beating Rob Cross at the PDC World Championships in December, came from 5-0 down to win 6-5 in the final against Welshman Gerwyn Price.
After winning his first leg to avoid defeat, Littler celebrated sarcastically and…
