Google Proposes New Search Controls Amid UK Competition Scrutiny | PYMNTS.com

The move comes as the U.S. technology giant faces increased oversight from the UK’s Competition and Markets Authority (CMA), which in October designated Google as holding “strategic market status” in search services. This classification gives the regulator broader powers to step in and ensure fair competition across the sector, per Reuters.

As part of its response, Google also proposed changes aimed at giving users more control over their default search engine. The company suggested introducing what it described as a “less intrusive” option within device settings, making it easier to switch providers without relying on repeated pop-up prompts that could frustrate users, according to…