By Harsh Chauhan, The Motley Fool
Publication Date: 2026-03-15 00:48:00
Nvidia (NASDAQ: NVDA) has been the top player in the artificial intelligence (AI) chip market for the past three and a half years, which isn’t surprising, as the massive parallel computing power of its graphics processing units (GPUs) has made them ideal for training and deploying AI models and applications.
Nvidia reportedly controls 81% of the data center chip market, according to IDC. The company’s sustained dominance in AI chips can be attributed to the technological advantage of GPUs in performing vast numbers of calculations quickly. As a result, Nvidia’s financial performance continues to be impressive even though it is now the world’s largest company by market cap.
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However, there’s another chip designer that’s quickly catching up to Nvidia in AI chips: Broadcom (NASDAQ: AVGO). I predict Broadcom will become as important as Nvidia in this market by the end of the decade.
Unlike Nvidia, Broadcom makes custom processors known as application-specific integrated circuits (ASICs). These ASICs are designed to perform specific tasks compared to the general-purpose nature of GPUs. The purpose-built nature of ASICs means that they are speedier and more power-efficient compared to general-purpose chips,…
