Data brokers accused of hiding opt-out pages from Google

If you have ever tried to opt out of a data broker site, you know the drill. You search. You scroll. You click through layers of legal jargon. Then you wonder if they even want you to find the exit door. Now we know the answer.

A U.S. Senate investigation found that several major data brokers placed code on their opt-out pages that blocked search engines from indexing them. In practical terms, that meant you could not easily find the page where you ask them to stop selling your data.

After pressure from Sen. Maggie Hassan, four companies have now removed that code.

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Which data brokers hid their opt-out pages?

The companies named in the report include:

• Comscore
• IQVIA Digital
• Telesign
• 6sense…