Craveable Brands keeps an eye on AI on the one hand and project failure rate on the other

Craveable Brands keeps an eye on AI on the one hand and project failure rate on the other

By @iTnews_au
Publication Date: 2026-03-12 02:29:00

Craveable Brands, the franchisor for Red Rooster, Oporto, Chicken Treat and Chargrill Charlie’s, sees AI as potentially valuable for customer loyalty and franchisee support applications, but has set high standards for its use of the technology.




Simon Revelman, CIO of Craveable Brands

Chief Information Officer Simon Revelman told the Agentforce World Tour Sydney that AI agents represent “obvious” uses for artificial intelligence…