Splitit joins Google and dozens of retail giants in supporting this open standard for agentic shopping journeys, the company said in a Thursday (March 5) press release.
The company’s card-linked installment payments platform will enable merchants to capture sales that would otherwise be lost due to shoppers’ budget constraints, according to the release.
“As AI agents increasingly discover products for consumers, they need payment solutions that deliver certainty,” Splitit Head of Business Development James Wray said in the release. “Splitit’s card-linked installments remove approval uncertainty and friction, allowing merchants to turn browsers into buyers.”
Ashish Gupta, vice president and general manager, merchant shopping at Google, said in the release: “We’re grateful for the support from partners like Splitit, whose endorsement of the Universal Commerce Protocol demonstrates the industry’s commitment to building more consumer choice and merchant success…