By TechRepublic Staff
Publication Date: 2026-02-22 18:32:00
Samsung is betting the future of smartphone AI won’t belong to a single assistant.
The tech giant said it will expand Galaxy AI by adding Perplexity to upcoming flagship Galaxy devices, giving users another built-in option for completing tasks. Instead of steering customers toward one default assistant, Samsung is positioning Galaxy AI as a layer that can coordinate multiple agents.
Perplexity will be accessible through a dedicated wake-up phrase and a hardware shortcut, with integration across select first-party apps. For enterprise mobility teams, the change shows deeper assistant integration at the operating-system level and new oversight considerations as AI becomes embedded in everyday workflows.
An open and inclusive AI ecosystem
Samsung described the expansion as part of its effort to build an “open and inclusive” AI ecosystem at the OS layer. Galaxy AI is designed to recognize context and coordinate actions in the background, reducing repetitive steps.
The company said nearly eight in ten users relied on more than two types of AI agents, arguing that behavior supports offering “a choice of integrated agents.”
Won-Joon Choi, President and COO of Samsung’s Mobile eXperience (MX) Business, said the goal is to provide “more choice, flexibility and control,” with Galaxy AI acting as an orchestrator that connects partner capabilities into a unified experience.
