By Reuters
Publication Date: 2026-02-12 18:21:00
By Foo Yun Chee
BRUSSELS, Feb 12 (Reuters) – Alphabet unit Google risks another EU antitrust headache as regulators said they are concerned that the U.S. tech giant may be unfairly driving online advertising prices higher, a letter to advertisers seen by Reuters showed.
Google, which has been fined billions of euros in Europe for antitrust violations in recent years, is the subject of several European Union antitrust investigations.
Another could add to tensions with the U.S. government, which says U.S. Big Tech has been unfairly targeted, claims which the European Commission has dismissed.
The Commission singled out the auctions for the sale of advertising on Google Search, “in particular, the way in which Google has been artificially increasing the clearing price of such auctions to the detriment of advertisers,” the letter said.
Google, which dominates the multi-billion-dollar online advertising market, said Google Search ads help…
