By Simon Sharwood
Publication Date: 2026-02-12 04:45:00
Cisco has increased the prices for its hardware to cover the increased cost of memory and says the resulting bigger bills are not changing customers’ buying habits.
The networking giant discussed the price hikes on its Q2 2026 earnings call, during which CEO Chuck Robbins said Cisco has already announced price increases and will “continue to monitor market trends and make additional adjustments as necessary.” The CEO said Cisco is also “revising contractual terms with channel partners and customers to address evolving component prices,” and is using its scale to “help us negotiate favorable terms and secure supply to fulfill current and future demand.”
Robbins noted that networking appliances require less memory than servers, “So the price increases are more nominal” and he thinks buyers understand bigger bills aren’t Cisco’s fault.
“Customers get it. And while they may not like it,…
