By Diego Rivas
Publication Date: 2026-01-29 00:00:00
In August, we previewed Genie 3, a general-purpose world model that can create rich, interactive environments. Even in this early form, proven testers managed to create an impressive variety of fascinating worlds and experiences and discover completely new possible uses. The next step is to expand access through a dedicated, interactive prototype focused on immersive world creation.
Starting today, we’re rolling out access to Project Genie for Google AI Ultra subscribers in the US (18+). This experimental research prototype allows users to create, explore and remix their own interactive worlds.
How we advance world models
A world model simulates the dynamics of an environment and predicts how it will evolve and how actions will affect it. While Google DeepMind has a long history of agents for specific environments like chess or Go, building AGI requires systems that can navigate the diversity of the real world.
To address this challenge and support our AGI mission, we developed Genie 3…
