UK pushes Google to allow sites to opt out of AI Overviews

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UK pushes Google to allow sites to opt out of AI Overviews

By Paul Sandle,Muvija M
Publication Date: 2026-01-28 21:14:00

  • CMA proposes changes for fairer search result rankings
  • Google exploring updates for AI content opt-out
  • Aims to balance choice with search experience
LONDON, Jan 28 (Reuters) – Britain said it wanted Google (GOOGL.O), opens new tab to change its search services to give businesses and consumers more choice, including allowing publishers to “opt out” of their content being used in its AI Overviews or to train standalone AI models.
The proposals come after the Competition and Markets Authority designated Google with “strategic market status” in October, giving the CMA the power to take measures to increase competition in the sector.

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Google, which accounts for more than 90% of search queries in Britain, uses content harvested by its search crawler to build its AI Overviews and AI mode, as well as standalone products like its Gemini AI assistant.

News websites and other publishers have seen click-through rates drop sharply as a result of users relying on overviews generated with…

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