Opinion: UK businesses need to keep up with consumer AI appetites

People in the UK are using AI more than ever, to manage their bills, compare deals and take care of the small tasks that keep life running, in many cases without even knowing it. From virtual assistants to AI-powered search, these tools are part of everyday life.

And with this familiarity comes expectations for customer experiences to also improve, putting the pressure on enterprises to deliver. It’s no longer enough just to offer AI services, they must be quick, error-free and personalised.

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