Chromebooks train schoolkids to be loyal customers, internal Google document suggests

Chromebooks train schoolkids to be loyal customers, internal Google document suggests

By Emma Roth
Publication Date: 2026-01-24 01:21:00

Internal documents revealed as part of a child safety lawsuit hint at Google’s plan to “onboard kids” into its ecosystem by investing in schools. In this November 2020 presentation, Google writes that getting kids into its ecosystem “leads to brand trust and loyalty over their lifetime,” as reported earlier by NBC News.

The heavily-redacted documents, which surfaced earlier this week, are linked to a massive lawsuit filed by several school districts, families, and state attorneys general, accusing Google, Meta, ByteDance, and Snap of creating “addictive and dangerous” products that have harmed young users’ mental health. (Snap settled earlier this week).

Google has spent over a decade investing in products built for education, while establishing Chromebooks as a classroom staple. The 2020 document also includes a study on how the laptop brands used in schools have an “influence on purchase patterns.”

Another slide in the presentation highlights a 2017 story from…