By Sky News
Publication Date: 2026-01-21 06:40:00
Microsoft, the $3.4trn computing behemoth, will this week unveil a partnership with the Mercedes Formula One team that will underline the sport’s resurgent appeal among the world’s biggest technology companies.
Sky News understands that Microsoft will be announced as a major sponsor of the Brackley-based outfit when it unveils its 2026 car livery and design at an event on Thursday.
One sponsorship expert estimated that the deal could be worth in the region of $60m-a-year, adding that if that figure was accurate, it would rank among F1’s biggest individual team sponsorship agreements.
The deal will make Microsoft the latest tech company to sign a big commercial agreement in F1, with rivals such as Google already having a presence through a partnership with McLaren Racing, the reigning world champions.
The sport has enjoyed commercial success in recent years under the ownership of Liberty Media, with race attendances, TV audiences and its global fanbase all growing to…
