AI Content Is Par for the Course With PGA Tour’s Expanded AWS Partnership | PYMNTS.com

On Wednesday (Jan. 14), the PGA Tour announced that it is extending its partnership with Amazon Web Services (AWS), beginning with the Sony Open in Hawaii, and will use AI to offer a new “favorite players hub” through its mobile app and website. This feature provides personalized updates and highlights with AI-generated storytelling about the golfers the user is most interested in. The expanded partnership will also provide AI-generated graphics and statistics to supplement real-time international game broadcasts in the Tour’s World Feed.

“The PGA Tour continues to push the boundaries of how AI can enhance sports experiences for fans, players and broadcasters,” Kristin Shaff, global director of strategic partnerships at AWS, said in a statement, later adding, “The future of sports content is personalized.”

The PGA Tour has been working with…