By Catie Hogan
Publication Date: 2026-01-12 15:44:00
Nvidia will start delivering its promising Rubin platform to buyers in the second half of 2026.
At CES 2026 this month, Nvidia (NVDA 0.27%) CEO Jensen Huang discussed the upcoming delivery of the chipmaker’s Rubin platform, named for Vera Florence Cooper Rubin, an American astronomer and trailblazer who helped shape our understanding of the universe. Huang touted many of Nvidia’s innovations at the trade show, particularly in physical artificial intelligence (AI), but it’s the Rubin platform that has analysts most excited for the near term.
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Better performance, efficiency, and cost
The Rubin platform is composed of six separate Nvidia chips. Rubin’s performance is based on proprietary data. This is what sets it apart from the hardware offered by competitors such as AMD (AMD +2.11%). The performance of the Rubin platform will accelerate agentic AI and advanced reasoning while lowering the cost per token for AI inference workloads by as much as 90% compared to the Blackwell platform.
Image source: Getty Images.
The Rubin platform will be a boon for data center operators, as it’s expected to have substantial impacts on performance and efficiency at scale. The company, which currently has a market capitalization of about $4.5 trillion, anticipates that Microsoft, Oracle, Amazon,…
