By Karl Flinders
Publication Date: 2026-01-07 06:00:00
IBM will continue to take the lead role developing artificial intelligence (AI) and cloud for the Wimbledon tennis tournament in its role as digital transformation partner.
The long-standing relationship has seen IBM introduce rudimentary stats for the All England Lawn Tennis and Croquet Club (AELTC) in the early 1990s, the first website for Wimbledon grand slams in 1995, and the initial use of AI in 2017.
Now, IBM’s Watson AI, sitting in IBM Cloud, is personalising content in a bid to encourage fans who try out digital platforms to do so again and again.
Usama Al-Qassab, commercial director of The All England Lawn Tennis Club, emphasised the importance of IBM’s AI technology: “As we look to attract the next generation of Wimbledon fans from around the world, the AI-powered capabilities of IBM will be key to ensuring our future digital experiences are relevant, personalised and engaging.”
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